SPORTS RETREAT 2026
An Exclusive Weekend at the Intersection of Sports, Luxury & Lifestyle
Miami Beach, May 2026
About Milk & Honey
WHERE MUSIC, SPORTS, & ENTERTAINMENT CONNECT

Milk & Honey is a leading 21st century hybrid entertainment company headquartered in Los Angeles, with offices in Dallas, New York City, Nashville, and London.

Founder Lucas Keller, a Billboard "40 Under 40", "Power 100", & "Sports & Music Power Player" honoree, has positioned Milk & Honey as a trusted brand at the intersection of music, sports, and venture building.

We represent hit makers behind today's top music, a collection of global touring DJs, and NCAA & NFL athletes, offering tremendous brand partnership value through our significant reach and influence.


A selection of our key clients

Superstar Oliver Heldens

Legendary Dutch DJ/Producer & Label Boss

Travis Kelce

Elite professional athlete, National Football League

Oak Felder

Grammy-winning, multi-platinum music producer, music supervisor, speaker, educator, & futurist


press: M&H SPORTS

Milk & Honey Acquires VMG Sports — Adding Travis Kelce And 14 More NFL Players To Its Roster Lucas Keller’s Milk and Honey Empire: Writing the Future of Music, Sports, and Ownership - CSQ | C-Suite Quarterly Milk & Honey Expands, Rebrands With New Sports Division Milk & Honey Adds Travis Kelce to Roster With VMG Sports Acquisition

MILK & HONEY By the Numbers
170+
DJ's, Songwriters & Producers
80+
NFL & NCAA athletes
1B+
albums sold by represented songwriters
10
Grammy nominations in 2024
9
figureS in Total Music catalog sales

CURRENT & CLASSIC HITS WRITER & PRODUCER CLIENTS

Alex Warren "Ordinary"

KPop Demon Hunters

Justin Bieber "SWAG II"

Justin Bieber "SWAG"

Doja Cat "Vie"

Charli xcx "BRAT"

Ed Sheeran "Play"

SZA & Kendrick Lamar "30 for 30"

Post Malone & Morgan Wallen

"I Had Some Help"

Dua Lipa "Levitating"

Luis Fonsi & Justin Bieber"Despacito"

BTS "Butter"

REPRESENTING ENTERTAINERS, BEYOND THE SONGS
NFL STARS

Travis Kelce

Tight End, Kansas City Chiefs

Courtland Sutton

Wide Receiver, Denver Bronco's

Paris Johnson Jr.

Offensive Tackle, Arizona Cardinals

Kamren Curl

Safety, Los Angeles Rams

Mason Taylor

Tight End, New York Jets

Malik Harrison

Linebacker, Baltimore Ravens

Dee Winters

Linebacker, San Francisco 49ers

Ventrell Miller

Linebacker, Jacksonville Jaguars

Montaric Brown

Cornerback, Jacksonville Jaguars


Mike Hall Jr.

Defensive Tackle, Clevland Browns

REPRESENTING ENTERTAINERS, BEYOND THE SONGS
GLOBAL TOURING DJ's

Benny Benassi

Legendary Italian DJ/Producer

Oliver Heldens/HI-LO

Legendary Dutch DJ/Producer

WUKI

American DJ/Producer

Ian Asher

American DJ/Producer

VIEW FULL ROSTER HERE

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MILK & HONEY SPORTS weekend: A NEW BRAND OF RETREAT
IN MAy of 2026, the full milk & honey Sports Team descends upon Miami beach for our inaUgural sports retreat.
A weekend-long, relationship-driven experience designed for meaningful conversations and lasting partnerships.
INVITEES & SPECIAL GUESTS INCLUDE



THE EXPERIENCE

With luxury experiences, intimate moments, and powerful networking opportunities, this retreat is the physical embodiment of Milk & Honey's vision and unique position as innovators at the intersection of sports, lifestyle, and entertainment.

Friday
Welcome Dinner + Game Night
Vibe: Intimate · Festive
Saturday
Charity Golf · Private Pool Party · Yacht Party + Concert
Vibe: Signature Miami Luxury
Sunday
Breakfast & Wind Down
Vibe: Relaxed · ReflectivE
WHO YOU'LL MEET

A private network of the athletes, agents, creators, and innovators who move culture.

NFL stars & elite college athletes
M&H SPORTS AGENTS
Global music producers & executives
Brand leaders & investors
Media partners & culture builders
tastemakers, content creators, & innovators
SCHEDULE OF EVENTS
WELCOME DINNER
An Evening of Connection & Celebration

The weekend begins with an intimate, open-air welcome dinner, bringing together athletes, executives, and creators for a night of genuine connection and inspiring storytelling.

Highlights

  • Seaside candlelit dinner with a curated menu
  • Brand welcome toast and featured remarks
  • Thoughtful gift placement at each seat
  • Acoustic performance and soft networking atmosphere
GAME NIGHT
Breaking the Ice, Milk & Honey Style

After dinner, the energy shifts to friendly competition and laughter. This casual, VIP-only game night allows athletes, agents, and partners to unwind and connect in a relaxed setting.

Highlights

  • Lounge-style setting with bespoke cocktails and signature snacks
  • Lighthearted games and engaging friendly rivalries
  • Exclusive photo opportunities and candid social media moments



GOLF CLASSIC
Where Performance Meets Prestige

Saturday morning kicks off with the Milk & Honey Charity Golf Classic, pairing brand partners with NFL stars, cultural tastemakers, you and your executive team on the greens for an unforgettable experience.

Highlights:

  • Presented by YOUR BRAND tournament signage
  • Co-branded golf apparel, carts, and giveaways
  • Player-exec meetups and networking holes
  • Charity check presentation and media coverage
POOL PARTY
The Soundtrack of Summer in Miami

As the sun peaks, the vibe turns tropical at our private pool party, a high-end, music-driven celebration curated by Milk & Honey’s top DJs and celebrity guests.

Highlights:

  • Powered by YOUR BRAND poolside experience
  • Branded cabanas, signature cocktails, and photo stations
  • Content creator appearances and live DJ sets
  • Social content moments under the Miami sun
YACHT PARTY & CONCERT
Night on the Water Presented by YOUR BRAND

The crown jewel of the weekend, a private yacht party and live concert featuring a world-class DJs and surprise guest performance. This exclusive event is where connections solidify and memories are made, all under the Miami stars.

Highlights:

  • Presented by YOUR BRAND yacht branding and lounge
  • Live sunset performance and onboard afterparty
  • Branded cocktails, LED lighting, and film crew
  • Exclusive recap video and content capture
FAREWELL BREAKFAST
Reflect. Recharge. Reconnect.

Sunday morning welcomes a calm reset, a wellness-inspired breakfast and lounge experience where guests reconnect before departure. It's a chance to share final thoughts and solidify new connections made throughout the weekend.

Highlights:

  • Hosted by YOUR BRAND breakfast buffet
  • Branded coffee sleeves, napkins, and menus
  • Smoothie bar and hangover recovery kits
  • Final group photo moment to capture memories
  • Thank-you messaging from sponsors and Milk & Honey
  • Personalized departure gifts and photo wall



PARTNERSHIP OPPORTUNITIES
TITLE SPONSORSHIP
USD 500,000
GOLD PARTNER
USD 250,000
SILVER PARTNER
USD 150,000
BRONZE PARTNER
USD 100,000
PLATINUM TITLE SPONSORSHIP
Total Brand Immersion USD 500,000

As the exclusive Title Sponsor, your brand becomes the face of the Milk & Honey Sports Retreat 2026. This partnership delivers unmatched exposure, deep relationship-building, and cultural alignment at the highest level of sports and lifestyle, from the first invite to the final toast.

Highlights
  • Event naming rights (“Milk & Honey Sports Retreat presented by YOUR BRAND”)
  • Featured speaker at the Welcome Dinner
  • Two foursomes paired with prominent NFL athletes in the Golf Classic
  • 10 VIP guests at each event (Dinner, Pool, Yacht, Golf)
  • Premium logo placement on all materials and media
  • Full-scale PR campaign, OOH + digital advertising
  • Full-page ad in the event program
  • Dedicated creator branded content campaign
  • Exclusive product integrations across all signature experiences
  • Farewell Toast at key moment during Yacht Party Performance
  • Presenting sponsor of gift bag
GOLD PARTNER
Category Leader USD 250,000

Gold Partners align with one hero moment of the weekend, setting a stage for powerful engagement and awareness for brands seeking elevated visibility and genuine connection with a premium audience.

Highlights
  • Activation rights at one key event - Golf, Pool, or Yacht Party
  • Five VIP guests at all events
  • Category exclusivity (e.g., “Official Timepiece” or “Official Vehicle of the Retreat”)
  • Prominent logo placement across materials and screens
  • Inclusion in pre-event media and recap video
  • Half-page ad in the event program
  • Product placement or sampling integration
  • Gift bag inclusion
SILVER PARTNER
Connection Through Experience USD 150,000

Silver Partners will appear in key lifestyle and laid-back moments throughout the weekend.

Highlights:
  • Activation rights at one curated event (Game Night, Golf Classic, Pool Party or Farewell Brunch)
  • Two VIP guests with full access to all core events
  • Quarter-page advertisement in the official event program
  • Group social media mentions across Milk & Honey platforms and athlete photo opportunities
  • Prominent inclusion in the official post-event recap video
  • Gift bag inclusion
BRONZE PARTNER
Entry to the Inner Circle USD 100,000

The Bronze level is designed for premium and emerging brands looking to gain access, alignment, and exposure within the Milk & Honey ecosystem.

Highlights:
  • Inclusion on event signage, website, and printed program
  • Two exclusive guest invitations to select events
  • Option to provide branded gifts or product sampling in VIP suites
  • Prominent logo inclusion on the welcome signage at the Friday dinner
  • Unique photo opportunities with featured athletes and M&H executives
  • Strategic mention in official event recap materials and post-event communications
SPONSOR BENEFITS SUMMARY

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LET'S BUILD SOMETHING UNFORGETTABLE!
CORE TEAM
LUCAS KELLER

Founder & President

DAVE FRANK

Head of Artist Management & Sports

Jake presser

Head of Sports

DANA SHAYEGAN

Industry Relations & Head of Label

SETH KARLINS

Brand Marketing, West Coast

JOE PULLMAN

Brand Marketing, East Coast

BEN HOCHMAN

Sports Brand & Events Coordinator

Partnerships are limited and invite-only
DANA SHAYEGAN | + 1 (310) 988-5120 dana@milkhoneyla.com
MILK & HONEY | 8383 WILSHIRE BLVD SUITE 526
BEVERLY HILLS, CA 90211

STRICTLY CONFIDENTIAL